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Reliable Auto Body was started by Lloyd Remington and Louis Schechter in 1926 in a one-
room store at 11 North 10th Street in Allentown (Phone 2-9446). The business originally known
as Reliable Auto Body and Radiator Works was located at 720 Union Street, in Allentown from
1930 to 1972.
In 1956, Ralph Schatz, a friend, and John B. Ortelli, an employee became members of the
business and the corporation was formed; John Ortelli’s three sons, John Jr., Albert and
Richard, worked in the shop at the time. In 1972, the business relocated to its present location
at 967 Sumner Avenue, Whitehall, and control succeeded to the three brothers.
In 1999, Louis J. Ortelli, John Jr’s son, took control of the business and continues to run it
today.
We can handle all of your collision repairs, including unibody and frame work, light mechanical
repairs and state inspections.
Our modus operandi is to go above and beyond, generation after generation, to satisfy our
customers.
Today Reliable Auto Body is run by Lou Ortelli with the help of Ashley Ortelli and Pat Mittl
assisting in the office. Lou himself has over 35 years experience in various facets of the
collision repair industry, and is utilizing all of his knowledge and skills to operate Reliable Auto
Body today. Ultimately we all work together in order to achieve our modus operandi.
room store at 11 North 10th Street in Allentown (Phone 2-9446). The business originally known
as Reliable Auto Body and Radiator Works was located at 720 Union Street, in Allentown from
1930 to 1972.
In 1956, Ralph Schatz, a friend, and John B. Ortelli, an employee became members of the
business and the corporation was formed; John Ortelli’s three sons, John Jr., Albert and
Richard, worked in the shop at the time. In 1972, the business relocated to its present location
at 967 Sumner Avenue, Whitehall, and control succeeded to the three brothers.
In 1999, Louis J. Ortelli, John Jr’s son, took control of the business and continues to run it
today.
We can handle all of your collision repairs, including unibody and frame work, light mechanical
repairs and state inspections.
Our modus operandi is to go above and beyond, generation after generation, to satisfy our
customers.
Today Reliable Auto Body is run by Lou Ortelli with the help of Ashley Ortelli and Pat Mittl
assisting in the office. Lou himself has over 35 years experience in various facets of the
collision repair industry, and is utilizing all of his knowledge and skills to operate Reliable Auto
Body today. Ultimately we all work together in order to achieve our modus operandi.
| Our Office Staff Ashley Ortelli, Lou Ortelli & Pat Mittl |
12/2010 From Left to Right....
Chris Ferrara--Collision tech., Jesse Kovach--Collision tech., Billy Smith--Shop
foreman, Bill Clark--Painter, Pat Mittl--Office manager, Eric Dries--Paint prep.,
Harry Bowers--Maintence, Lou Ortelli--Owner, Ashley Ortelli--Business
manager, Joe Fosko--AAA, "Max"--Complaint dept.
Missing from Photo: Steve Becker-- Estimator, Bill Billger-- Collision tech.
Chris Ferrara--Collision tech., Jesse Kovach--Collision tech., Billy Smith--Shop
foreman, Bill Clark--Painter, Pat Mittl--Office manager, Eric Dries--Paint prep.,
Harry Bowers--Maintence, Lou Ortelli--Owner, Ashley Ortelli--Business
manager, Joe Fosko--AAA, "Max"--Complaint dept.
Missing from Photo: Steve Becker-- Estimator, Bill Billger-- Collision tech.
| AAA 2010 Top Shop Award Presentation |
| UPDATE: Meet Reliable Auto Body's 2011 Staff.... Lou Ortelli, Owner & Operator Ashley Ortelli, Business Manager Mike Acerra, Shop Manager Pat Mittl, Office Manager Steve Becker, Estimator Billy Smith, Collision Technician Ernie Smith, Collision Technician, Foreman Craig Smith, Collision Technician Jesse Kovach, Collision Technician Shawn Althouse Jr, Collision Apprentice Dave Squitieri, Head Painter Matthew Morrell, Paint Apprentice Eric Dries, Paint Prep Harry Bowers, Maintence/Detailer "Max", Complaint Dept. Coordinator ---RIP 8/2011 "Roxy", Complaint Dept. Coordinator--IN TRAINING |
Before Picture
Painting underway
October's WZZO "Save Second Base" Promotion-2010
The Reliable Auto Body Crew.....
Billy, Eric, Jesse, Chris, Pat, Ashley & Max
Billy, Eric, Jesse, Chris, Pat, Ashley & Max
Bob Holder from WZZO & Ashley
Bob, Tori, Lou & Max
Bob & Lou making hotdogs
Reliable's Office Staff.....Pat, Ashley & Lou
Bob Holder with Pat, Ashley & Max
Pat, Ashley & Max
The giveaways table
Lou fixing the WZZO van!!!!
Ashley, Tori, & Pat
Pat & Bob Holder
The Completed paint job!
Our New Sign
Billy & Jesse getting ready to unload our new sign!
Lou, Jesse & Billy with the sign
Our COMPLETED
exterior makeover,
sign and all!!!
exterior makeover,
sign and all!!!
| ----INTERIOR RENOVATIONS---- |
| ----EXTERIOR RENOVATIONS----- |
Renovated painted booth
Before renovations on the spray booth
New air compressor being unloaded...
Old air compressors #1 & #2
The new air compressor installed!!!
Old Mixing system & paint
New Paint mixing
system with water
borne paint & new
Smart computer
system!!!
system with water
borne paint & new
Smart computer
system!!!
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